Collection: PurErb

PurErb, founded by Le Mieux Cosmetics CEO Janel Luu and her daughters Gabrielle and Kayla, is a skincare brand focused on blending Korean beauty innovations with aromatherapeutic rituals. Their professional-grade products are crafted with high-quality botanical extracts, essential minerals, amino acids, and active ingredients to protect and strengthen your skin barrier while delivering visible results. Based in Los Angeles, PurErb oversees every step of the formulation and production process to ensure you can feel confident about the care and integrity behind each product.